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Privacy Policy

Red Bull North America, Inc. (“Red Bull”) respects your privacy. This Privacy Policy sets forth how we handle information we obtain from you and learn about you when you visit our websites, including our main site at http://www.redbullusa.com. This Privacy Policy addresses the following:

  • The information we collect;
  • Access to your information by third parties;
  • The choices that are available to you regarding how the information is used and to whom it is disseminated;
  • Your rights to access and correct or update your personally identifiable information; and
  • Our pledge to have reasonable security procedures that are in place to protect the loss, misuse or alteration of information under our control.

Information We Collect and How We Use It

Red Bull may collect two types of information about you when you visit our site: personal information (including, by way of example only, your name, address, telephone number and email address) and non-personal, aggregate information (such as information regarding the pages on our site that you have visited and your IP address).

1. Personally Identifiable Information

The only personally identifying information that we collect and store about you is the information that you choose to provide to us. For example, we gather your personally identifiable information when you send us an email. We will use this information to respond to your email. We also may use the information to send you notifications about our products and about Red Bull events.

2. Non-Personally Identifiable Information

We collect and use non-personally identifiable information about you in the following ways:

  1. Referrers, IP Addresses and Other Non-Personal Information
    Red Bull collects information through “referrers”, IP addresses and various environmental variables. A “referrer” is information the web browser passes along to the Red Bull web server that references the URL from which you came. The “IP address” is a number used by computers on the network to identify your computer so that data can be transmitted to you. “Environmental variables” include, among other things, the domain from which you access the Internet, the time you accessed our website, the types of web browser and operating system or platform used, the Internet address of the websites you left to visit Red Bull, the names of the pages you visit while at our website and the Internet address of the website you then visit. We collect all of this information to allow us to detect broad demographic trends, to provide information tailored to your interests and to enhance your experience on Red Bull’s websites.
  2. Profiling
    To help us improve our websites and to ensure that we make every effort to provide you with information that is of interest to you, we may merge your personally identifiable information with click-stream data and other data we have (including offline data). We will provide notice of this, as well as an opportunity to opt-out of it, at the time and place of information collection and before data is entered into our system. We may also develop a non-identifiable profile on you based on the pages within our site that you visit.

Sharing Your Information With Third Parties

We only share your personally identifiable information (such as your name, address, email address and telephone number) with our parent and affiliates, and only if you have given us permission to do so. These companies are prohibited from using that information for any purpose other than the purposes stated at the time of information collection.

4. Links

This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of each and every website that they visit. This privacy statement applies solely to information collected when you visit Red Bull’s family of websites.

Notification of Changes

If we decide to change our privacy policy, we will notify you and post those changes on our website so you will always be aware of what information we collect, how we use it and under circumstances we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email. You will then have a choice as to whether or not we use your information in this different manner. We will use information in accordance with the privacy policy in effect at the time that the information was collected.

6. Special Policy Regarding Information from Children Under Thirteen

Red Bull is not targeted to children under the age of 13 and we do not knowingly collect personally identifiable information from any child under the age of 13 without parental consent. When we do receive such information, we delete it as soon as we discover it and do not use it or share it with third parties.

Choice

Red Bull provides the following choices regarding the use of your information:

  • You may choose not to provide us with any contact information.
  • You may choose to provide us with personal information, but choose to opt-out from having your information shared with third parties.
  • If you would like to unsubscribe to any of our services or would like us to remove you from any of our on-line mailing lists, send an email to feedback@us.redbull.com. Please include your name and email address in the body of the message.
  • You may access the personal information we have collected about you and correct any inaccuracies by sending an email to feedback@us.redbull.com.

Cookies

Red Bull may use cookies to facilitate your experience at our website. By way of example only, cookies may be used to facilitate entry into protected areas, or to remember user preferences.

Security

We take every precaution to protect your information from inadvertent disclosure and intrusion by third parties. If you have questions about the security at our websites, you can send an email to feedback@us.redbull.com.

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